About us

Bütema AG

Bütema AG, based in Bietigheim-Bissingen, creates software, processes, and workflows for the emotional shopping experience for  counseling and for optimal management in retail stores.

Hereby, our main focus is the perfect experience for consumers and the best possible integration into modern omnichannel environments. Also, provision of all relevant product information in the backend is very important.

This way Bütema achieves a contemporary shopping experience for consumers as well as optimally tailored store processes for improving frequency, turn-over and inventory management.

Bütema AG currently consists of a young team of 50 employees. We deal daily with the provision of software, hardware, and services for optimal availability of our customers' processes.

“My passion is the digitalization of fashion retail“


Dirk Frintrop, CEO Bütema AG
Dirk Frintrop, CEO Bütema AG

FACTS & Figures

  • Established in 1982 as Bütema Daten Elektronik GmbH
  • 2004 Management buy out: Bütema AG
  • 63 employees
  • 15.3 millions revenue (2018)
  • Export share 28% (2018)