Instore Consulting

Seamless integration into your marketing strategy

We are involved on a daily basis with the digitisation of the retail sector, changes in consumer behaviour and the technical improvement of digital solutions. We have experienced the obstacles and challenges faced by retailers during the course of a large number of digitisation projects. We can identify where additional expertise and manpower are needed. 


This is why we offer the Bütema InStore Consulting Package. We help you to choose the digital solutions that best meet your company’s needs. We provide you with support during the introduction and implementation process at the point of sale. We advise you on content design and recommend specialists who will create your content. We provide training on using the solutions for you and your sales team. At your request we can also take responsibility for managing the backstore. 


Our InStore Consulting Package consists of the following services:



• Holistic advice on the integration of digital touchpoints

• Cross-company advice on the implementation of digital touch points in your retail stores, taking into account the target groups and corporate goals

• Advice on the integration strategy of digital touch points in VM concepts and advertising space in the shop window, on facades or in shopping malls.



• Management, maintenance & monitoring of the digital signage CMS



• Converting/modifying media content 

• Template design on the basis of your CI



• Training for product owners

• Training for sales staff when products are introduced

• Digital Signage CMS (Backstore) 1st Level Support